Wednesday, March 4, 2015

I'm Going to SoFabUOTR!

Disclaimer : I am writing this post in exchange for a discounted conference ticket; however, all opinions are mine and mine alone.

You guys!  I am so excited to be going to my first ever blogging conference, #SoFabUOTR!!  I have had this on my 40 by 40 list, well, for the last like 3 years because I'm pretty sure I posted that when I was 35...yeah.  #Cbias is bringing the SoFabUOTR conference to Phoenix on March 28th, 2015 and I'm super excited to have the chance to go.

I have been a part of SoFab (Collective Bias/Social Fabric) for about 2 years I think and over that time, I have worked on some great campaigns and learned a lot about blogging in general.  I am so excited that instead of one big conference this year, they are breaking it into mini conferences all over the country for 2015!

 SoFabU on the Road is a unique event that allows influencers to take advantage of educational opportunities that will help set them a part from the rest. SoFabU on the Road features hands-on, interactive sessions for influencers to implement what they're learning on the spot. The sessions are paired with fun city-specific adventures where attendees get to practice their newly learned skills.
Events are open to all bloggers and influencers!

Jan – Los Angeles
Feb – Miami
March – Phoenix
April – Cincinnati
April – Seattle
May – Dallas
June – NYC
July – Chicago
Aug. – Minneapolis
Sept. – Atlanta
Oct. – Bentonville

For those of you who aren't familiar with Collective Bias/Social Fabric, here's a little more info for you.

Collective Bias® is the only shopper social media company that solves shopper marketing problems by weaving together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestlé and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of America's 25 Most Promising Companies by Forbes and a part of the Inc. 5000.

Social Fabric® is Collective Bias’ proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 130 million.
For more information, please visit or find us on Facebook and Twitter.

So, for a little more information about this particular conference, it's being held at a resort in Paradise Valley, a suburb of Phoenix,  The Scottsdale Plaza Resort.

The Scottsdale Plaza Resort
7200 North Scottsdale Road
Paradise Valley, AZ 85253

I'm super excited to hear the sponsors for this event: Johnny Rockets, Müller, Kraft and iBlog.  The speaker at SoFabUOTR is Aliza Sherman, who helped pave the way for women online and in the Internet industry, who will be speaking on harnessing your content with a social media strategy and editorial calendar. She'll discuss learning to plan ahead, attracting the best audience, boosting your online presence and saving yourself a whole lot of time!

We’ll also have networking, brands, a city-specific Adventure, and other learning opportunities. You can check out the agenda on the SoFabUOTR website!

I'd love for you to join me at SoFabUOTR Phoenix!


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